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OnDemand Meats

Issue 17 | December 2010

Background

The TVNZ Ondemand advertising platform was misunderstood by agencies in New Zealand. Media buyers would sometimes allocate leftover budget to the channel and creatives knew that you could use it to screen your TVC’s during the online programming, and that was about it.

Because TVNZ Ondemand actually gives advertisers the ability to blend video and interactive digital content together, they wanted to educate the industry about the amazing ways they could make great creative even better.

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