Vodafone New Zealand
Issue 6 | July 2008
The agency had to communicate with small businesses in New Zealand that Vodafone, traditionally known only as a mobile phone provider, was now offering fixed/land-lines, and that by switching suppliers significant cost savings could result. The key role of the direct mail piece was to create impact and memorability, and was to be closely followed by an outbound call strategy - with no expectation that this cold mailing piece would generate actual responses.
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