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Ginger Sheep

Frucor - Frank Damn

Issue 7 | July 2008

Background

Drinks company Frank had just launched a new product - Frank Ginger Beer. Using the campaign line ‘refreshingly ginger’, TVCs brought unexpected ginger hair moments to life (a boy band, alien and baby). Aim Proximity was tasked with extending the campaign within the experiential space, taking the new brand to the people.

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