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World of Difference

Vodafone New Zealand Foundation

Issue 5 | July 2008

Background

Each year the Vodafone New Zealand Foundation pays the salary and expenses for up to six people to work for the charity of their choice. This year's focus was on charities that care for at-risk children and youth. With a reduced budget and an objective of attracting higher quality candidates the strategy needed to be highly targeted and gain maximum impact.

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