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Happiness

Issue 20 | September 2011

Background

Friends find e-mail easier than the post when they want to communicate with each other. A huge problem for Swedish Post.

However, research revealed that while people may find sending mail too demanding, recipients love getting it.

The task, then, was to make it fun to send a friend something that simply could never be e-mailed and get people to reappraise the post.

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