Outdoor & Events
![](https://assets.directnewideas.com/3186h.jpg)
The Big Mosquito Party
Issue 17 | December 2010
Background
Playground is a store in Stockholm that sells outdoor clothing and equipment. They have a loyal group of customers, who appreciate the knowledge and advice they get from Playground staff whenever they visit. Outside this core group of outdoors types, however, Playground is relatively unknown.
So the ambition was to widen Playground’s customer base from ‘outdoor professionals’ to a wider group of customers, without losing any of the store’s core fan-group.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Related Articles
People Also Read
- Steinlager Alt Blacks
Issue 61, December 2021 - The Rooftop Match with Roger Federer
Issue 56, September 2020 - Pitvertising
Issue 59, June 2021 - An invisible problem
Issue 62, March 2022