Bronze - The Google Job Experiment

Background

Alec Brownstein was looking for a job as a copywriter with one of the top New York ad agencies. Getting to see the creative director of one of these places is close to impossible. Their P.A.’s are lionesses, they never answer the phone themselves and they will delete your emails. The only way you can reach them is if you are very clever.

Idea

When Scott Vitrone, Ian Reichenthal (creative directors at Y&R New York) Gerry Graf (executive creative director of Saatchi & Saatchi New York), Tony Granger (now global creative director for Y&R) or David Droga (the CEO and chief creative officer of Droga5) Googled themselves, they saw a personalized message from Alec asking for a job. The message linked to his online portfolio. He used Google Ad Words and buying the words cost him the grand sum of $6.

Results

Alec was called in for interviews with David Droga, Gerry Graf, Scott Vitrone and Ian Reichenthal. Scott and Ian offered him a job. Alec is now working at Y&R New York.

Our Thoughts

Wish we’d done this. We thought that the idea was exceptional, the execution was fantastic and the way Brownstein sold himself is too good.