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Women’s Aid Organisation (WAO)

Issue 4 | July 2008

Background

The Women’s Aid Organisation (WAO) lacks funds for awareness campaigns. They also face a constant challenge to make Malaysians understand the severity of domestic abuse and act against this social plague. To rally support, the agency was tasked with compelling Malaysians to empathise with victims of violence on a more personal level - a personal wake-up call, if you will. They wanted Malaysians to realise that violence against women can happen to anyone - friends, neighbours, co-workers and even family members. And that they’ll have someone to turn to if faced with this predicament by saving and remembering the phone number of the Women’s Aid Organisation.

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