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Almost Starred in Transformers 2

Issue 14 | March 2010

Background

Chevrolet was one of the main sponsors of the blockbuster movie ‘Transformers 2’ and in Malaysia they wanted to invite to the premiere the key editors of major auto publications as well as some of their most important customers.

However, other sponsors, including a major tyre manufacturer, were also inviting these same people to their own premiere. The challenge was to make sure the target group preferred the Chevrolet invitation.

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