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HICOM-Chevrolet Sdn Bhd

Issue 10 | March 2009

Background

In an effort to boost short-term sales, Chevrolet organised a weekend Tent Sale from 5 September – 7 September 2008. The focus of this event was to sell 24 pre-owned corporate vehicles ranging from the Aveo to the Optra Magnum, Optra Magnum Estate and Captiva. The task was to reassure drivers that the vehicles were ‘second hand’ only by name and price as they were, in fact, in virtually new condition.

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