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Infinite Possibilities

Issue 19 | June 2011

Background

With the BMW X3 having undergone exciting overhauls in 2010, BMW Malaysia wanted to relaunch it in all its glory. Positioned as one of the most versatile models in its range, the all-new BMW X3 is a driving machine with which everything is possible. The task was to create an engaging invite for its 4-day launch event while communicating the idea of ‘infinite possibilities’.

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