The Power of One Ringgit

Background

ING had a relationship with CLAPAM, a registered charity which was devoted to helping children with cleft palates.

The task was to persuade ING’s valued customers to join them in supporting this worthwhile cause by inviting them to a screening of the documentary “Smile Pinki”, about a girl born with a cleft palate who recovered her beautiful smile.

For every person who signed up to the screening, ING promised to donate RM1.

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