Outdoor & Events


Philip Morris Philippines Manufacturing Inc.

Issue 6 | July 2008


The call centre market has become a hot target with their disposable income, tech-savvy nature and indulgent tendencies. Quite a number of telemarketers happen to be adult smokers. The client wanted to penetrate the Call Centre Adult smoker market. The challenge for the agency was how to make Marlboro their preferred cigarette brand.

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