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Bushel

O2

Issue 6 | July 2008

Background

O2 wanted to increase awareness, acceptance and usage of Business Text Messaging, a product that enables customers to send multiple texts from a PC and manage them just like emails. SMS can be the most effective way of getting important messages across. It is ideal for both external and internal communications as messages can be sent almost instantly to any mobile handset on any network to anyone with a mobile.

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