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Christmas Cashback Campaign

Abbey

Issue 6 | July 2008

Background

Abbey launched a new credit card in July 2007, offering customers a range of benefits including 5% cashback on their supermarket shopping. While the take up of the card was good, Abbey identified that a significant number of new customers were not taking advantage of the 5% offer by spending on their card. This campaign was designed to remind people of the cashback, and therefore encourage them to spend more on their Abbey card.

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