Menu
Mail & Door Drops
 

Consolidation

Issue 21 | December 2011

Background

O2 wanted to increase the number of handsets taken out within the existing business customer base. Analysis showed there was a substantial pot of business accounts that had a lower than average number of phones on their account *. It was assumed, therefore, that these businesses had a mixture of phones on other networks too. As a result, a consolidation model was built to target to these customers.

The challenge was to encourage these customers to move all their phones to O2.

(*Average was based on a comparison with other businesses of similar size in the same sector.)

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

Related Articles

People Also Read