Menu
Online & Digital
 

Share The Love

Issue 17 | December 2010

Background

The aim was to spread the word about Capital FM’s annual Summertime Ball at England’s national arena, Wembley Stadium, on 6 June 2010.

The agency opted to use regular listeners, proven brand evangelists with formidable social networking skills, to create buzz about the Ball. In the process, they also hoped to attract new listeners to the station. The reward for participants would be the chance to win ‘rare as hen’s teeth’ tickets to the event.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

Related Articles

People Also Read