Online & Digital
Share The Love
Issue 17 | December 2010
Background
The aim was to spread the word about Capital FM’s annual Summertime Ball at England’s national arena, Wembley Stadium, on 6 June 2010.
The agency opted to use regular listeners, proven brand evangelists with formidable social networking skills, to create buzz about the Ball. In the process, they also hoped to attract new listeners to the station. The reward for participants would be the chance to win ‘rare as hen’s teeth’ tickets to the event.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Related Articles
People Also Read
- HerShe
Issue 56, September 2020 - UGM (User Generated Mailing)
Issue 8, September 2008 - Brilliant Machines Rock
Issue 30, March 2014 - $HRED
Issue 34, March 2015 - Hungerithm
Issue 40, September 2016 - Evan
Issue 42, March 2017 - Trash Isles
Issue 47, June 2018