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The New Fabia Integrated Launch Campaign

Skoda

Issue 4 | July 2008

Background

Skoda launched the new Skoda Fabia in May 2007. It’s the latest version of the car that has been so important in the shift in the brand’s perception. To its owners, the Fabia is the trusted and ever-reliable workhorse that never lets them down. The objective here was to create a campaign using online advertising, a microsite and direct mail that generated test drive and brochure requests, whilst ensuring complete integration with the overall campaign created by Fallon.

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