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Autumn Mailing

Issue 13 | December 2009

Background

Change4Life is the UK’s first national campaign to combat childhood obesity and is aimed at parents of kids aged 5-11 who are deemed ‘at risk’ of developing diseases such as cancer, heart disease and type 2 diabetes in later life. Research showed that to change behaviour, Change4Life had to create relationships and recruit its audience into a CRM programme.

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