The Big Trip

Issue 20 | September 2011


Elite’s Cow Chocolate brand has had a long-running tagline, ‘Always with you’.

The challenge was to try to reinvent the line and give it meaning in a way that showed how the brand has moved with the times.

The campaign dea was based on the insight that an astonishing 65% of all young Israeli’s head off on a long trip before going to college, typically to the Far East.

Even the hardiest of them must sometimes pine for the little luxuries of their lives back home.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners

Current Issue

Issue 54

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


Inspiration via Email


Related Articles

People Also Read