Issue 10 | March 2009
Amyotrophic lateral sclerosis (ALS) is often referred to as ‘Lou Gehrig's disease’, after the baseball player who suffered from it. It is a progressive illness that affects nerve cells in the brain and the spinal cord. To raise money, The ALS Association of Greater New York holds a benefit dinner each year called the Lou Gehrig Sports Awards. The task was to place an ad within the programmes that would encourage guests to donate.
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Subscribe to Directory
Subscribe now and get instant online access to our 2,500+ articles
Inspiration via Email