The Cube

Background

The HBO Imagine campaign is the embodiment of the HBO philosophy—to be the pre-eminent source of entertainment experiences which change perspectives, defy expectations and challenge the status quo.

The centerpiece is HBOimagine.com, an online universe where users can dive headfirst into an interactive story and a game-like experience that deepens the more they explore. There are over 41 pieces of content, including short-form and long-form video, audio files, news stories, letters and images, all connected to each other, revealing more of the big picture with each click. Users can navigate the story by unlocking and viewing the content.