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Live In Harmony

Issue 18 | March 2011

Background

Yeo Valley is a family-owned farming and dairy company based in Blagdon, Somerset, deep in rural England.

In 1993 they began making organic yoghurt and from there the company grew until in 2010 they turned to London advertising agency BBH to help them make organic food accessible to everyone.

The challenge was to drive demand amongst a broader, more mainstream audience, along the way helping people to remember Yeo Valley’s name and what it stands for.

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