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Issue 16 | September 2010

Background

Due to the growing saturation of broadband amongst businesses and the price sensitivity of the market, Telstra changed their pricing to make their Business Broadband and Mobile Broadband products even more competitive.

The task was not just to announce the new pricing but also to show that if the recipient didn’t have an up-to-date business broadband solution, he/she could be one step behind the competition.

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