BMF’s amazing wow sit down thing
Best Small Budget campaign
Issue 18 | March 2011
Agency
BMF
Creative Team
Associate Creative Director: Tim Wood; Copywriter: Damon Porter; Art Director: Neil Walshe
Production Team
Production Manager: Lisa Houatchanthara; Production Manager: Jen Cuthbert; Traffic Manager: Cushla Morton; Interactive Designer: Matt Hughes
Other Credits
Account Director: Doni Savvides, Alex Caredes
Date
October 2010
Background
BMF set out to hire graduates from the Advertising Federation of Australia’s (AFA) class of 2010. However, BMF didn’t want just any old grads. As a creatively driven agency they wanted the very best and most creatively-minded graduates.
Idea
Anyone can just sit on a seat in an office and take up space but BMF wanted people who would really do something with their jobs, creating opportunities both for themselves and for the company.
So they were mailed their future seat at BMF and challenged to do something amazing with it. They had only one week to respond by uploading their creation to the agency blog, which could be viewed by the entire agency.
Results
106% response rate (52 uploads from 49 mail packs).
17,749 hits on the agency blog.
Best of all, there are now 7 super creative grads working at BMF, who all have a chance to do something amazing with their real seat.
Our Thoughts
I bet BMF is a fun, buzzy place to work and not just because the people I know there are colourful characters. This recruitment campaign does more than make the agency look interesting, it makes advertising as a career look both challenging and rewarding. I love the way it gets agency staffers actively involved in what their new colleagues are up to while, at the same time, getting the young hopefuls thinking about that simplest, yet most difficult of advertising tasks, just getting noticed.