Lion Nathan Australia
Issue 2 | July 2008
No brands (beer or otherwise) talk to new fathers, which is surprising given that it's one of the single biggest things to happen in a man's life. But how best to reach new dads? BMF found out that mums are given 'Bounty Bags' in hospital after giving birth - a marketing 'show bag' packed full of information and offers for mum and baby. However, there was nothing for the father. This presented a unique and compelling opportunity, especially since being mid-strength XXXX Gold is the perfect beer for a new dad.