Mail & Door Drops

Dad’s Pack

Lion Nathan Australia

Issue 2 | July 2008


No brands (beer or otherwise) talk to new fathers, which is surprising given that it's one of the single biggest things to happen in a man's life. But how best to reach new dads? BMF found out that mums are given 'Bounty Bags' in hospital after giving birth - a marketing 'show bag' packed full of information and offers for mum and baby. However, there was nothing for the father. This presented a unique and compelling opportunity, especially since being mid-strength XXXX Gold is the perfect beer for a new dad.

Submit Your Work

Send us your work for the next issue of Directory using our submissions form


Inspiration monthly via Email

Sign Up

Current Issue

Issue 62


Related Articles