Goodman Fielder Baking
Issue 8 | September 2008
The brief was to launch a new performance enhancing bread across Australia. The product - new Wonder Performance - is a unique combination of complex carbs and iron for energy, as well as protein and amino acids for strength that gives teenagers the fuel to perform. The agency’s objective was to appeal to the diverse audience of mums and teenage boys within a short period of time.
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Subscribe to Directory
Subscribe now and get instant online access to our 2,500+ articles
Inspiration via Email