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Goodman Fielder Baking

Issue 8 | September 2008

Background

The brief was to launch a new performance enhancing bread across Australia. The product - new Wonder Performance - is a unique combination of complex carbs and iron for energy, as well as protein and amino acids for strength that gives teenagers the fuel to perform. The agency’s objective was to appeal to the diverse audience of mums and teenage boys within a short period of time.

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