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HarvesTED – The Trials

Lion Nathan

Issue 8 | September 2008

Background

The most recent TVC for TED told the story of an eccentric farmer and the process he went through to achieve the perfect ‘clean, crisp taste’. With this campaign, BMF’s aim was to build on this, and to show that while TED is an innovative and cool brand, it also has a sense of humour.

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