Issue 21 | December 2011
While every home-owning Australian is a property investor, most of them don’t see it that way. Many have paid down their mortgage and could use this capital to invest in property (property in Australia remains one of the safest long-term investments). But it’s a big leap. It is a complex market and there are many fears relating to managing an investment property. Therefore, for many, investing in property was struck off as too hard even before it was considered. Commonwealth Bank knew they were going to have to let people experience investing for themselves in a way that gave them the confidence to give it a go in the real world.
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