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Issue 13 | December 2009

Background

There are an estimated 2.6 million people in Australia with vision problems who haven’t taken an eye test. One of the first things people notice when their eyesight deteriorates is that they start to have difficulty with everyday reading. Yet, many are reluctant to do anything about it.

This presented a great opportunity for OPSM, Australia’s leading eye-care brand, to engage with this audience and become the brand of choice for eye tests.

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