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The World’s Biggest Most Awesome Waste of Time

Issue 16 | September 2010

Background

BPAY is an online bill payment system in Australia. The organisation wanted to raise its brand awareness amongst young people who would just be starting to pay their first bills after moving out of home and starting uni.

The problem was, most people in that 18 – 25 year old age group couldn’t care less about how best to pay their bills.

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