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Take The City

Issue 20 | September 2011

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Running. For many, it's their favorite waste of time. It keeps them in shape... it makes sure they can fit in that new, way-too-tight dress, it helps them stay young, it's healthy and it's also utterly... boring.

Nike Running Belgium and Nike Running Holland wanted more fun in running.

The challenge was to get people to reclaim the streets instead of running on tracks and treadmills.

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