Oyster iTunes

Transport for London

Issue 7 | July 2008


Auto top-up (ATU) is a service that allows pay-as-you-go Oyster card balances to be topped up automatically whenever they drop below £5. The set up process is complicated – so the agency needed to help people to understand it and get them to sign up. The goal was to increase the number of Oyster ATU customers by 5%.

Submit Your Work

Send us your work for the next issue of Directory using our submissions form


Inspiration monthly via Email

Sign Up

Current Issue

Issue 62

Related Articles