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The Baileys Lounge launch

Issue 11 | June 2009

Background

The task was to launch The Baileys Lounge as a new online are for members only where the brand could start communicating with high value consumers and enter into a deeper dialogue with them than ever before.

Full access to the members’ area, including the valuable ‘Offers’ section, was only available via a unique username and password, giving Diageo rich tracking information on individual consumers.

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