The Baileys Lounge launch
Issue 11 | June 2009
The task was to launch The Baileys Lounge as a new online are for members only where the brand could start communicating with high value consumers and enter into a deeper dialogue with them than ever before.
Full access to the members’ area, including the valuable ‘Offers’ section, was only available via a unique username and password, giving Diageo rich tracking information on individual consumers.
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Subscribe to Directory
Subscribe now and get instant online access to our 2,500+ articles
Inspiration via Email