Menu
Mail & Door Drops
 

Try Living the Life of a Landmine Victim

Unicef New Zealand

Issue 3 | July 2008

Background

Unicef’s regular donor base had so far only ever received classic charity mailers printed on rough stock, with black and white shots of maimed victims. Response was always by filling in a donation form and sending a cheque. Unicef wanted to send them something ‘a bit different’. The test was to see if the donors would respond to other media than flat mail and use the website to make a credit card donation and to test the level of donation.

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 62

Share

Related Articles

People Also Read