Underwater Text Campaign

Background

Greater Wellington Regional Council (GWRC) is responsible for the care of the environment of the lower part of New Zealand’s North Island. They have set up an initiative called ‘Be the Difference’ to help protect this area. The seas and harbours of the Wellington region always look azure. No one believes there is the start of an environmental problem. GWRC therefore wanted to use this issue to recruit new members to ‘Be the Difference’.