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Bronze - Tongue

Issue 17 | December 2010

Agency

Clemenger Proximity, Melbourne

Creative Team

Executive Creative Director: Tan Gout Nee; Art Director: Ruben Cirugeda; Copywriter: Glen Dickson

Production Team

Production Manager: Sharon Adams

Other Credits

Account Manager: Matthew Davies

Date

April 2008

Background

Advance is so confident in the quality of their pet food they offer a 100% money-back satisfaction guarantee on their entire range of pet food.

They wanted pet owners to question the nutritional value of the pet food they were currently buying to try Advance.

Idea

When animals are hungry, their tongues hang out. To symbolize how appetizing Advance pet foods are, rubber tongues were left hanging out of mailboxes.

Attached to each was a card explaining that Advance gives pets all the nutrition they crave. A web address with a store locator drove purchase.

Results

Unknown.

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