Mail & Door Drops

UGM (User Generated Mailing)
Gas Natural BAN
Issue 8 | September 2008
Background
Natural Servicios wanted to promote a new service that they had never sold in the country before – a water heater for big swimming pools. The brief had two major challenges: to sell a very hard to explain service and to find the relevant clubs, hotels, estates and condominium complexes with pools large enough to target. Natural Servicios estimated that there were probably less than 100 institutions with such pools in their entire sales territory. CP Comunicación Proximity had to find them.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
Related Articles
People Also Read
- Pepsi Bottle Lights
Issue 23, June 2012 - Life Lolli
Issue 52, September 2019 - Love Verses Hate
Issue 53, December 2019 - Samsung iTest
Issue 60, September 2021 - ReStory
Issue 61, December 2021 - Ready. Set. Quit
Issue 62, March 2022 - The View from Baker Street
Issue 9, December 2008 - Ski-wear and ski-service
Issue 26, March 2013 - The World’s First Mosquito Repellent Newspaper
Issue 35, June 2015 - Aruba Image Bank
Issue 36, September 2015