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Escape

Weekendesk Iberia SA

Issue 10 | March 2009

Background

A Bongo is an escape bond: it’s a beautiful box which includes a voucher to enjoy an exciting experience… flying on a hot air balloon, a massage, a trip to Paris. There are over a dozen different Bongos and each one allows you to choose between over 20 different experiences to give to a friend or to yourself. Bongo asked for a low budget campaign which would get people talking about the brand and jumpstart their sales going into the Christmas season.

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