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Fuzzy Felt

first direct

Issue 1 | July 2008

Background

first direct has always been an unusual sort of bank: partly because it has no branches, but mostly because of the way it treats its customers. In a banking world designed around processes, not people, first direct takes a refreshingly different approach. Its customer service is friendly, informal and helpful. Research shows that first direct customers are far more satisfied than those of any other bank. This mailer was intended to remind warm prospects of the benefits of banking with first direct and encourage them to follow up their initial interest and open an account.

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