Crissy Crisis

Background

There is a financial crisis and it looks as if it’s here for a while. D6 thought that rather than avoid the subject altogether and pretend it wasn’t happening, they should have some fun with it.

Idea

Crissy Crisis is a finger puppet, a doll that can speak on your behalf in all those embarrassing situations the financial crisis can create. Can’t buy the next round of drinks in the bar? Crissy Crisis can let everyone know.

Crissy was sent out to clients at Christmas and then mailed out to opinion formers in mainstream media. There was a website, www.lacris.es, where people could go to get to know Cris better. She even had a Facebook profile.

Results

In 15 days, with no media investment at all, Cris had appeared on TV, radio and the internet. The microsite got more than 7,000 hits and Crissy has over 1,000 friends on Facebook and 600 fanclub members.

Our Thoughts

This is one of those campaigns that is probably be funnier and cheekier if Spanish is your first language. Though some of the subtleties may be lost on me, I can appreciate that in these dire times, gallows humour may well be something of a tonic.

If you look at the results, in a world in which no agency is a household name, D6 managed to get themselves talked about in front of millions. Getting 7,000 visitors to their website is no mean feat either, a significant return on idea.