Menu
Outdoor & Events
 

The Stunt That Never Was

nzgirl

Issue 1 | July 2008

Background

nzgirl is an online youth magazine that celebrates the strong 'don't mess with me' attitude of New Zealand girls. They went to DDB New Zealand in 2004 with a US$5,000 budget and asked them to get 20% more visitors to their website. DDB New Zealand did not disappoint. The 2005 stunt proved even more successful. This year, the aim was to continue the hype around nzgirls that had been caused by the previous two years’ stunts at The Big Day Out. DDB New Zealand were given just US$4,000 to do this and increase memberships and advertising on the site by 5%.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

Related Articles

People Also Read