Outdoor & Events
The Stunt That Never Was
nzgirl
Issue 1 | July 2008
Background
nzgirl is an online youth magazine that celebrates the strong 'don't mess with me' attitude of New Zealand girls. They went to DDB New Zealand in 2004 with a US$5,000 budget and asked them to get 20% more visitors to their website. DDB New Zealand did not disappoint. The 2005 stunt proved even more successful. This year, the aim was to continue the hype around nzgirls that had been caused by the previous two years’ stunts at The Big Day Out. DDB New Zealand were given just US$4,000 to do this and increase memberships and advertising on the site by 5%.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Related Articles
People Also Read
- HerShe
Issue 56, September 2020 - UGM (User Generated Mailing)
Issue 8, September 2008 - Brilliant Machines Rock
Issue 30, March 2014 - $HRED
Issue 34, March 2015 - Hungerithm
Issue 40, September 2016 - Evan
Issue 42, March 2017 - Trash Isles
Issue 47, June 2018