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Test Soldier/Sailor

Issue 18 | March 2011

Background

There was a time when every young man in Sweden had to do military service. Now, however, the armed forces must compete with every other employer to recruit the best young talent available.

The problem is, how do you make 18-25 year old men and women see the army or navy as an interesting and attractive career opportunity when it is generally regarded as a playground for bullies and dimwits?

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