Mail & Door Drops
Test Soldier/Sailor
Issue 18 | March 2011
Background
There was a time when every young man in Sweden had to do military service. Now, however, the armed forces must compete with every other employer to recruit the best young talent available.
The problem is, how do you make 18-25 year old men and women see the army or navy as an interesting and attractive career opportunity when it is generally regarded as a playground for bullies and dimwits?
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
Related Articles
People Also Read
- Baby Made On Board - Proximity BBDO, Brussels
Issue 12, September 2009 - Live Rescue
Issue 16, September 2010 - Meet Graham
Issue 41, December 2016 - HerShe
Issue 56, September 2020 - UGM (User Generated Mailing)
Issue 8, September 2008 - The homeless letter
Issue 11, June 2009 - The spare underwear
Issue 21, December 2011 - The Caples Awards
Issue 29, December 2013 - The Caples Awards 2014
Issue 34, March 2015 - $HRED
Issue 34, March 2015