Mail & Door Drops
CCTV Service Plans
Issue 18 | March 2011
Background
Service plans are a great way for VW retailers to stay in contact with customers and increase loyalty. But despite this, dealers were just not promoting them.
A presentation was created which would show dealers how easy it is – and how profitable it is – to get customers to keep coming back. The challenge was to get them to want to look at it.
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