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Pourfect Dublin - Dialogue Ireland

Dublin Tourism

Issue 12 | September 2009

Background

In a very difficult year for tourism, Dublin Tourism wanted to promote Dublin as a holiday destination and highlight the 250th anniversary celebrations of Guinness this year.

They needed an innovative marketing campaign for Dublin to stay prominent in the minds of the consumer and their aim was to contact their database and to expand it.

To let people know about the craic that can be had in Dublin, what better way to whet their whistles than by getting them to pour a virtual pint of the black stuff and think about how great it would be to sink a pint of the real thing in the home of Guinness?

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