Mail & Door Drops

Meet vodem


Issue 2 | July 2008


This direct mail piece forms part of a wider integrated Lowe + Draft campaign to launch Vodafone’s wireless broadband modem in New Zealand. They re-named the device ‘vodem’ and packaged it as the first sexy broadband modem in the market. The aim of the direct mail pack was to upsell existing Vodafone voice customers to a Vodafone data plan, i.e. broadband. Vodafone needed to communicate the key differentiators of their product versus competitors, and to substantiate the effortless broadband proposition.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners

Current Issue

Issue 54

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


Inspiration via Email


Related Articles