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Mad Men sponsorship

Issue 21 | December 2011

Background

In New Zealand there is one agency that everyone has heard of. Sad thing is, it’s not Draftfcb. It’s Saatchi and Saatchi. The task was therefore raising the profile of a lesser-known ad agency, attracting potential clients and staff, while making the Draftfcb name more memorable and pronounceable.

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