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Social Workers Recruitment Campaign

Issue 13 | December 2009

Background

The Children’s Workforce Development Council aims to improve the lives of children and their families by ensuring that those who work with them and for them have the best possible training, qualifications and support.

Currently there’s a shortage of people going into a career in social work so as part of a new recruitment push,  31,000 targeted emails were sent out to those considering a career in social work.

One problem is that public opinion of social workers is at an all-time low following a number of damning reports in the press so the task was to find those with a real desire to make a difference.

The aim of the communication was to inspire people to consider social work and to get them to register with CWDC for more information and ongoing support.

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