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Long Letter

Issue 13 | December 2009

Background

Media space is a battlefield in New Zealand. With client budgets slashed and every TV network, radio station and print publication shouting about cut-price media placement deals, the Herald on Sunday newspaper needed to remind media agents that it was an award-winning publication worthy of consideration. The campaign’s success would be measured in the increased number of full-page bookings taken for October 2009.

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