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Magen David Adom: Blood Bank

Issue 5 | July 2008

Background

Magen David Adom, the main rescue organisation in Israel, operates the Blood Bank. While people know that it's important to give blood, they do not realise the urgency with which the blood is needed and used. Magen David Adom's blood reserves were nearing a critical point. The mission was to attract blood donors. Fast.

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